Four evenings of case-study discussion with marketers and aspiring founders in Korea. Bring a case, debate it, and leave with a real circle. Mostly in English, with Korean alongside.
Reserve your spotNext cohort forming — reserve to lock the early-bird price
A real case of a brand entering Korea — what actually happened, and what we would do differently. We dig into the entry strategy, the channels, and the cultural reads that made or broke it. You bring your own market questions and we work them in real time.
Dissect one Korean campaign down to the strategy behind the win — or the miss. We compare what the brand intended with how Koreans actually reacted. Expect strong opinions, real evidence, and takeaways you can use on Monday.
For aspiring founders and builders: a startup or side-project case, opened up to the hard questions. We talk product, first users, and the very Korean problem of distribution. Bring what you are building and the room becomes your sounding board.
A cross-industry mixer to close the series — beauty, food, travel, tech and more in one room. Loose structure, real intros, and a few prompts so it never stalls into small talk. The goal is simple: turn the people you met into collaborators you keep.
Chris Kim — your host
· Founder & CEO of Chapter Korean
· Marketer behind multiple brands
· Alumnus of Korea's national startup programs: Youth Startup Academy · Global Startup Academy
Small rooms, real conversation. Grow in Korea is a community by Chapter Korean.
Not necessarily. In the first round the host demos a case so you can see how it works, and after that we rotate — but bringing your own case is always optional. If you do want to share, we help you prep beforehand so it never feels like a cold spotlight.
No — it is curated, small-room case-study discussion, not a name-card scramble. Each night has a real topic and a case to dig into, so conversations go deep instead of staying at 'what do you do?'. The connections that come out of it are warmer and last longer because you actually worked through something together.
No prior Korean needed. Nights run mostly in English, with Korean used often alongside so everyone can follow — and many of us are not native English speakers either. Come in whatever language you are comfortable in; the point is the conversation and the people, not perfect grammar.
You can get a full refund up to 2 weeks (14 days) before the first night. After that, because rooms are small and seats are held for you, refunds are not available. These are test-cohort terms and we make them clear before you pay.
15 seats. Apply now for the early-bird price — ₩30,000 (~$20) off → ₩100,000 (≈$67). We'll confirm the schedule once enough people apply.