01 · Read the Korean market
How Korean consumers, competitors and brands really move — and where global instincts mislead you.
Skill Lab · 4-session program
Marketing in Korea, the way Korean brands actually do it.
A hands-on, 4-session lab on brand strategy for the Korean market — built for global marketers. English-friendly, no Korean required.
Apply for the LabFilling up — secure your seat
This is for you if…
- You market in (or want to break into) Korea, but local playbooks feel like a black box.
- Your Korean is fine for daily life, not for boardroom brand decisions.
- You want frameworks you can use at work the very next week.
- You learn by doing, with feedback — not by lectures alone.
What you build, step by step
02 · STP & positioning
Pick the market and the customer, and stake out a position that fits Korea.
03 · Brand strategy & message
Shape a brand identity and message Koreans actually respond to — draft yours with feedback.
04 · Campaign & pitch
Plan a launch/campaign concept, present it, and get critique from peers and a Korean-market pro.
You leave with
- A brand strategy you can actually use at work
- Korea-specific frameworks & templates
- Work-Korean cheat sheets for marketing
- Peers and mentors in the Korean scene
Who's behind it
Grow in Korea is a community by Chapter Korean. Sessions are led by marketers and brand pros working inside Korean companies. (Instructor lineup announced soon.)
The details
- When · Dates open once we have enough applicants
- Where · Offline, in Seoul
- Price · ₩250,000 (≈$167) for all 4 sessions · pay by Korean bank transfer or PayPal
- Language · English-friendly. No Korean required — work-Korean is taught as support.
- Includes · Materials, templates, recordings, community access
Questions
Do I need Korean to join?
No. Sessions run English-friendly; key work-Korean is taught along the way.
I'm new to marketing — is that okay?
Yes, if you're motivated. We start from Korea-market fundamentals and build up.
What if I miss a session?
Recordings are provided, and you keep community access.
Refunds?
Full refund up to 7 days before the first session. (Test cohort terms.)
Apply for the Marketing Lab
20 seats. Apply now for the early-bird price — ₩30,000 (~$20) off → ₩220,000 (≈$147). We'll confirm the schedule once enough people apply.